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<body lang=3DEN-US link=3Dblue vlink=3Dpurple style=3D'tab-interval:.5in'>

<div class=3DSection1>

<p class=3DMsoSubtitle style=3D'margin-left:0in'><o:p>&nbsp;</o:p></p>

<p class=3DMsoTitle align=3Dcenter style=3D'margin-top:0in;margin-right:23.=
75pt;
margin-bottom:6.0pt;margin-left:0in;text-align:center;line-height:normal'><b
style=3D'mso-bidi-font-weight:normal'><u><span style=3D'font-size:11.0pt;
font-family:Arial;letter-spacing:0pt;mso-font-kerning:12.0pt'>NATIONAL WINE
STORAGE TREND HITS <st1:place w:st=3D"on"><st1:City w:st=3D"on">SANTA BARBA=
RA</st1:City></st1:place><o:p></o:p></span></u></b></p>

<p class=3DMsoSubtitle align=3Dcenter style=3D'margin-top:0in;margin-right:=
23.75pt;
margin-bottom:6.0pt;margin-left:0in;text-align:center;line-height:normal'><=
span
class=3DLead-inEmphasis><i style=3D'mso-bidi-font-style:normal'><span
style=3D'font-size:11.0pt;font-family:Arial;letter-spacing:0pt;mso-font-ker=
ning:
12.0pt'>Santa Barbara Cellars wine storage center, the first of its kind in
Santa Barbara, is part of a national trend to serve collectors without home
cellars.</span></i></span><i style=3D'mso-bidi-font-style:normal'><span
style=3D'font-size:11.0pt;mso-bidi-font-family:Arial;letter-spacing:0pt;
mso-font-kerning:12.0pt'><o:p></o:p></span></i></p>

<p class=3DMsoSubtitle style=3D'margin-top:0in;margin-right:23.75pt;margin-=
bottom:
6.0pt;margin-left:0in;line-height:normal'><st1:place w:st=3D"on"><st1:City =
w:st=3D"on"><span
  class=3DLead-inEmphasis><span style=3D'font-size:11.0pt;font-family:Arial;
  letter-spacing:0pt;mso-font-kerning:12.0pt'>Santa Barbara</span></span></=
st1:City><span
 class=3DLead-inEmphasis><span style=3D'font-size:11.0pt;font-family:Arial;
 letter-spacing:0pt;mso-font-kerning:12.0pt'>, <st1:State w:st=3D"on">CA</s=
t1:State></span></span></st1:place><span
class=3DLead-inEmphasis><span style=3D'font-size:11.0pt;font-family:Arial;
letter-spacing:0pt;mso-font-kerning:12.0pt'> (July 15, 2008) &#8212; Once a
hobby for the elite few, wine collecting has attracted a much broader
demographic in recent years. Today&#8217;s collectors range from young prof=
essionals
living in small apartments to master collectors with three hundred cases or
more. <o:p></o:p></span></span></p>

<p class=3DMsoSubtitle style=3D'margin-top:0in;margin-right:24.0pt;margin-b=
ottom:
12.0pt;margin-left:0in;line-height:normal'><span class=3DLead-inEmphasis><s=
pan
style=3D'font-size:11.0pt;font-family:Arial;letter-spacing:0pt;mso-font-ker=
ning:
12.0pt'>Individuals without a home cellar or those with a full cellar are
seeking out professional wine storage centers to keep their collection in
optimal condition. <o:p></o:p></span></span></p>

<p class=3DMsoBodyText align=3Dleft style=3D'margin-top:0in;margin-right:0i=
n;
margin-bottom:12.0pt;margin-left:0in;text-align:left;text-indent:0in;
line-height:normal'><span class=3DLead-inEmphasis><span style=3D'font-size:=
11.0pt;
font-family:Arial;letter-spacing:0pt;mso-font-kerning:12.0pt'>That is where=
 <st1:City
w:st=3D"on"><st1:place w:st=3D"on">Santa Barbara</st1:place></st1:City> arc=
hitect
and developer Trudi Carey comes in. The builder of award-winning Patterson
Self-Storage, Ms. Carey opened Santa Barbara Cellars at the request of exis=
ting
clients.<o:p></o:p></span></span></p>

<p class=3DMsoBodyText align=3Dleft style=3D'margin-top:0in;margin-right:0i=
n;
margin-bottom:12.0pt;margin-left:0in;text-align:left;text-indent:0in;
line-height:normal'><span class=3DLead-inEmphasis><span style=3D'font-size:=
11.0pt;
font-family:Arial;letter-spacing:0pt;mso-font-kerning:12.0pt'>Santa Barbara
Cellars offers temperature and humidity controlled cellars with personal ac=
cess
seven days a week. The new center, conveniently located off Highway 101,
combines modern technology and security with a sophisticated design. It fea=
tures
cellars small enough for a four-case collection and large enough for
three-hundred cases.<o:p></o:p></span></span></p>

<p class=3DMsoSubtitle style=3D'margin-top:0in;margin-right:24.0pt;margin-b=
ottom:
12.0pt;margin-left:0in;line-height:normal'><span class=3DLead-inEmphasis><s=
pan
style=3D'font-size:11.0pt;font-family:Arial;letter-spacing:0pt;mso-font-ker=
ning:
12.0pt'>&#8220;We have already had a great response and we&#8217;re very ex=
cited
about our grand opening,&#8221; said Ms. Carey, who expects the center to f=
ill
up by summer. &#8220;As the weather gets hotter, people become more concern=
ed
about keeping their wine at the correct temperature,&#8221; said Carey. <o:=
p></o:p></span></span></p>

<p class=3DMsoBodyText align=3Dleft style=3D'margin-top:0in;margin-right:0i=
n;
margin-bottom:12.0pt;margin-left:0in;text-align:left;text-indent:0in;
line-height:normal'><span style=3D'font-size:11.0pt;mso-bidi-font-family:Ar=
ial;
letter-spacing:0pt;mso-font-kerning:12.0pt'>Wine requires special condition=
s to
mature properly and, according to wine experts, most home environments
don&#8217;t meet the criteria. &#8220;Temperature, humidity, and lighting a=
re
the most important considerations when storing wine,&#8221; said Geof Wyatt,
collector and president of Wyatt Technology in <st1:City w:st=3D"on"><st1:p=
lace
 w:st=3D"on">Santa Barbara</st1:place></st1:City>. &#8220;The proper storage
conditions can turn a good wine into a great wine; and likewise, the wrong
conditions can spoil your entire collection,&#8221; added Wyatt. <span
class=3DLead-inEmphasis><span style=3D'font-family:Arial;letter-spacing:0pt=
'><o:p></o:p></span></span></span></p>

<p class=3DMsoSubtitle style=3D'margin-top:0in;margin-right:24.0pt;margin-b=
ottom:
12.0pt;margin-left:0in;line-height:normal'><span class=3DLead-inEmphasis><s=
pan
style=3D'font-size:11.0pt;font-family:Arial;letter-spacing:0pt;mso-font-ker=
ning:
12.0pt'>After researching wine storage centers from <st1:State w:st=3D"on">=
New
 York</st1:State> to <st1:City w:st=3D"on"><st1:place w:st=3D"on">San Franc=
isco</st1:place></st1:City>,
The Carey Group incorporated the latest features in their center&#8217;s
design, including a digital surveillance system and individual cellar door
alarms. However, manager Jane Jewell points out that they don&#8217;t rely =
on
technology alone. &#8220;Office managers are onsite to monitor the property=
 and
assist clients seven days a week,&#8221; said Ms. Jewell.<o:p></o:p></span>=
</span></p>

<p class=3DMsoBodyText style=3D'margin-left:0in;text-indent:0in;line-height=
:normal'><span
style=3D'font-size:11.0pt;mso-bidi-font-family:Arial;letter-spacing:0pt'>Sa=
nta
Barbara Cellars is <st1:City w:st=3D"on"><st1:place w:st=3D"on">Santa Barba=
ra</st1:place></st1:City>&#8217;s
newest wine storage center, featuring private, climate controlled cellars i=
n a
convenient location off Highway 101 at <st1:Street w:st=3D"on"><st1:address
 w:st=3D"on">Patterson Avenue</st1:address></st1:Street> exit. For more
information, please call (805) 964-0924 or visit <a
href=3D"http://www.sbcellars.com">www.sbcellars.com</a>.<o:p></o:p></span><=
/p>

<p class=3DMsoBodyText style=3D'margin-left:0in;text-indent:0in;line-height=
:normal'><span
style=3D'font-size:11.0pt;mso-bidi-font-family:Arial;letter-spacing:0pt'><o=
:p>&nbsp;</o:p></span></p>

<p class=3DMsoBodyText style=3D'margin-left:0in;text-indent:0in;line-height=
:normal'><span
style=3D'font-size:11.0pt;mso-bidi-font-family:Arial;letter-spacing:0pt'><o=
:p>&nbsp;</o:p></span></p>

<p class=3DMsoBodyText align=3Dcenter style=3D'margin-left:0in;text-align:c=
enter;
text-indent:0in;line-height:normal'><span style=3D'font-size:11.0pt;mso-bid=
i-font-family:
Arial;letter-spacing:0pt'>###<o:p></o:p></span></p>

</div>

</body>

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